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London Zoo (A)

Thompson, John L. (1991) London Zoo (A). Case Study. ECCH.

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Official URL: http://www.ecch.com

Abstract

This case describes the situation at London Zoo in 1988 and the challenges then faced by management. The Zoo needed to attract more visitors and more revenue, but certain strategic alternatives were either constrained or likely to prove unpopular with particular stakeholders. The case has been written to provoke discussion on the objectives of one particular not-for-profit organisation. In addition, there is a (B) case (391-049-1).

Item Type: Monograph (Case Study)
Uncontrolled Keywords: Business objectives; Corporate culture; Environmental issues; Government and business; Management of change; Marketing of; Services; Organisational change; Non-profit organisations; Strategic planning
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor
Schools: The Business School
Related URLs:
Depositing User: Cherry Edmunds
Date Deposited: 09 Aug 2011 15:36
Last Modified: 16 Aug 2011 09:42
URI: http://eprints.hud.ac.uk/id/eprint/11224

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