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Thompson, John L. (2001) The Turnaround at Clarks' Shoes. Case Study. ECCH.
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Abstract
C & J Clark (Clarks) is a long-established family company, based in the UK but well known in the shoe industry around the world. By the late 1980s the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues have been addressed.
| Item Type: | Monograph (Case Study) |
|---|---|
| Uncontrolled Keywords: | Strategic success; Turnaround strategies; Strategic change; Family companies; Branding; Retailing |
| Subjects: | H Social Sciences > HF Commerce |
| Schools: | The Business School |
| Related URLs: | |
| Depositing User: | Cherry Edmunds |
| Date Deposited: | 09 Aug 2011 14:41 |
| Last Modified: | 16 Aug 2011 09:40 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11213 |
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