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Thompson, John L. (2003) P&O Princess, Royal Caribbean and Carnival: only two can play. Case Study. ECCH.
Metadata only available from this repository.Abstract
A proposed merger between P&O Princess and Royal Caribbean Cruise Line (RCCL) in 2001, provoked a hostile takeover bid for P&O Princess by Carnival, the market leader and arch rival of RCCL in America. The hostility between the protagonists grew, in part fuelled by a dispute over a poison pill arrangement which underpinned the P&O Princess/RCCL merger. The intervention of competition regulators in both America and Europe became inevitable. P&O Princess refused to negotiate with Carnival. RCCL accused Carnival of merely engaging in spoiling tactics, claiming there was no real commitment to a takeover. In the end the shareholders in P&O Princess would have to choose, but the view of the competition authorities in Europe and America would be critical. Whilst the terms of the P&O Princess/RCCL merger remained constant, the Carnival offer terms were changed several times as the market leader fought hard to retain its dominant position.
| Item Type: | Monograph (Case Study) |
|---|---|
| Uncontrolled Keywords: | Merger and acquisition; Poison pill arrangements; Competition regulation; Industry rationalisation |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications |
| Schools: | The Business School |
| Related URLs: | |
| Depositing User: | Cherry Edmunds |
| Date Deposited: | 09 Aug 2011 13:36 |
| Last Modified: | 16 Aug 2011 09:39 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11206 |
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